Archive for February, 2008

Gillette

Posted by 17 February, 2008 Comments Off on Gillette

Gillette (safety razors, blades, and toiletries by Gillette Industries) The name comes from the company’s first president, King Camp Gillette, who traced his name back to the Gillet family of Somerset, England. Gillette patented the first disposable razorblades in 1902, having the previous year founded his company for the manufacture of razors and blades, initially as the American Safety Razor Co. Gillette as a name has a favourable French appearance (although a bogus one) for products in the sophisticated toiletries market. Gillette’s original blade had been perfected by William E. Nickerson, who designed equipment for the company. It was fortunate that he had not been the actual inventor, since ‘Nickerson’ would hardly make a suitable name for a company selling razors and blades.

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Coca-Cola

Posted by 17 February, 2008 (3) Comment

Coca-Cola (aerated drink and manufacturer) As one of the best known and most international of trade names, Coca-Cola was created in May 1886 by Frank M. Robinson, bookkeeper to the creator of the drink itself, Dr. John S. Pemberton, a druggist from Atlanta, Georgia, and was registered as a trademark on 31 January 1893. The name was based on two of the drink’s constituents: extracts from coca leaves and from the cola nut. That coca leaves also yield cocaine is a connection that the manufacturers do not now prefer to emphasize, and it is certainly true that although the drink once contained a form of the drug, especially in the early days when it was advertised as an ‘Esteemed Brain Tonic and Intellectual Beverage,’ it contains none now. The name itself is a remarkably successful one as a memorable and easily pronounceable trade name, having alliteration and three desirable ‘k’ sounds (compare Kodak). Coca-Cola gained popularity rapidly-it was first bottled in 1894-to such an extent that the manufacturers were obliged to register a second name for it used by the public as a ‘pet’ form: Coke. The second element of the name is not a registered trademark, so that ‘cola’ drinks exist on the market in a number of varieties. Among names of rival brands (imposters) were Coca, Cola, Fig Cola, Candy Cola, Cold Cola, Cay-Ola, and Koca-Nola. All these were outlawed by the courts in 1916.

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