Archive for January, 2009
Don’t Pay for the Call – Ufone offers ‘Collect Call’ Facility
You don’t want to pay for calls you are making to your boss/organization? You have to call your parents often and your pocket money doesn’t allow you to? Ufone solves your problem.
Ufone now present a new service “Ufone Collect Call” which allows subscribers to shift their call charges to recepient. This service is mainly targeted to working people who have to call at their offices for official work and children who wish to call their parents but don’t want to pay.
Well… Lets see how it goes, now after Credit Share facility, there is possibility that people might misuse the service and ‘shift all the load on their pockets to parents and friends’ 
(1 votes, average: 5.00 out of 5)
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Hack Series Continues – PID’s Website Got Hacked!
In recent past, we saw some of Pakistan’s Government websites got hacked by Indian Hackers. Though Pakistanis got them back but what is the reason behind this. How many of us secure their files/websites etc.? The answer is “not more then 5%”. This is because of the lack of education. This time Press Information Department (PID) website along with some other sites are being compromised.
http://www.pid.gov.pk/
http://www.pwdajk.gov.pk/
Though PID site is back agian but still there is need to have more Internet theft/anti-hacking security. PWDAJK site still has a message from hackers “HackeD By ZombiE_KsA and nEt DeVil”. Government should secure Government website, if they can’t do it for others, at least do it for Pakistan.
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Zong Entry into Pakistan & Price War between Pakistani GSM Service Providers
In 1993, Mobilink started GSM service in Pakistan (yes, Mobilink is the pioneer) but later on with the passage of time and development in IT industry, we now have 5 GSM service providers namely Mobilink, Ufone, Warid, Telenor, and Zong.
There was a time when users had to pay charges for even incoming calls and now we see a bigger change. Users can call for free to some selected numbers and also a new package is introduced, ‘Happy Hour’, that gives you facility to call on some numbers for free in day time.
There is intense competition between all providers and it leads them to a price war. Everyday low prices brought users to companies but on the other hand we see a little compromise on quality in shape of hidden charges, weak customer support service etc.
Zong entry into Pakistan was a big challenge for that time existing companies and Zong entered and Rocked. They targeted the 60-70% of the population and they succeeded. There advertisement campaigns are simple yet professional and attractive. They didn’t endorsed any celebrity in their advertisement may be to save the “Celebrity Cost” or it may be a part of their strategy not to use a celebrity in start as they succeeded in creating customers without it and they can use it at a later stage to better position their brand.
The prices are now a down as the limit set by the Pakistan Telecommunication Authority (PTA), now GSM service providers have to pay attention on their customer and value added services. In a competition where price war starts, either some companies succeed or becomes the casualities of that era.
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Celebrity Endorsement in Pakistan
While working on a project on ‘Impact of Celebrity Endorsement of Consumer Behavior and Overall Brand Value’, I came to know that in Pakistan, very little number of peoples’ behavior is influenced because of the factor that a particular brand’s advertisement has a celebrity in it.
But when a sample is asked about the last recall advertisement 8 out 10 were of celebrity endorsed advertisements. Recall rate is high when someone sees a celebrity in an advertisement whether its a Print Ad or Television Commercial.
Please follow the link below to find out the results of our project. Hope that helps. Suggestions, comments are appreciated on the Topic ‘Celebrity Endorsement in Pakistan’
Download Link: Celebrity Endorsement in Pakistan
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