Archive for August 26th, 2009

What is Business intelligence (BI)?

Posted by 26 August, 2009 Comments Off on What is Business intelligence (BI)?

Business intelligence (BI) refers to the skills, technologies, applications and practices that enable a business understand its commercial context. Simply put, its understanding the business and how to best improve it. WhatisBusinessIntelligence.net is a link that explains the history and concepts of BI. Hans Peter Luhn came up with the term in an article he wrote in 1958.

Business Intelligence Graph

The aim of BI is to help in better decision making. The functions of BI technologies are data mining, analysis, benchmarking, business performance management and reporting. Data warehousing is an important part of BI as the data of a company whether present or historic is essential in making relevant decisions. Understanding BI enables a business to effectively compete as well as plan for the future.

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What is CPM Advertising?

Posted by 26 August, 2009 Comments Off on What is CPM Advertising?

The link provides the reasons why most large websites prefer to use the Cost Per Thousand or CPM adverting as their mode of marketing themselves. The method is quite cheap and promises that at least the advert will be seen by the customers. Regardless of whether the viewer clicks on the ad or not, the advertiser can rest assured that the ad caught the visitor’s eye.

CPM Report

The idea behind it is that the impression made on the buyer is enough to market the product. Although the method has been around for a long time, it’s only effective for large websites because they have the capability to provide a huge number of impressions thus the buyer will prefer to search there for convenience purposes.

The “M” in CPM comes from the French word “Mille”, which means “thousand”.  The French term is used even in English-speaking countries.

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