Telecom

Ufone Offers 3 Minute Package

Ufone has just launched a new package “3 Minute Package”. Users can pay a lump-sum amount of Rs. 2/3 Minutes for OnNet Calls (Ufone to Ufone) and Rs. 3.20/3 Minutes for calls to other mobile operators and landlines. Ufone Customers can call 3 minutes for the price of just two minutes, that means 3rd minute is free. If the average price per minute is calculated, the amount comes is 66 paisas per minute.

IMO: The offer is in response to Mobilink 68 Paisas offer and this continues the price war between Telecommunication Companies. I thought, now they will pay more attention to the value added and customer serivces, but they say, once a price war starts, it doesn’t stop easily. Lets see what other Mobile Operators do, whether they reduce the price or improve other services.

More details regarding the package can be found here: http://www.ufone.com/prepay_3MinutePackage.aspx

(2 votes, average: 5.00 out of 5)

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Mobilink Among Top 100 Mobile Operator Brands Across Globe

January 22, 2009: Mobilink an Orascom Telecom Group Brand is being announced among top 100 Mobile Operator Brands in the world by  Informa Telecoms & Media. The brands are evaluated on a pre-determined criterion which was based on Quality, service and perceptions. Mobilink was ranked 3rd among the “Brands Punching Above Their Weight” category ahead of Airtel, Tata Indicom and Reliance which stand 4th, 5th and 6th respectively. The overall rank of Mobilink is 68 among the leading Celluler Operators worldwide.

Mobilink is the leader in Pakistan Telecommunication Industry with over 30 Million customers and also the pioneer of GSM Service in Pakistan (1993).

Source:  www.thenews.com.pk

(1 votes, average: 5.00 out of 5)

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48 Percent Increase PTCL Broadband Customers in Last Quarter

Yesterday: PTCL Broadband showed a growth of 48% in last quarter of 2008 (October – December). According to a PTCL Spokesperson, PTCL has attained a significant increase in number of customers in just one and a half year -that is over 100,000 customers in over 100 cities and towns across Pakistan.

PTCL started it’s broadband services in 2007 and is successful till date. October 2008 was a bright month for PTCL as it became the first Pakistani Broadband service that is covering more then 100 cities and towns across the country. And just after 2 months, it became the first company to have more then 100,000 customers all over the country.

The secret behind the success of PTCL Broadband is it’s target market. It went beyond the geographical boundaries and made Broadband affordable for a common man. Students of selected Institutes are given privilege of enjoying a discount of 30% on all packages. Along with this, PTCL also introduced other services such as movies, music, classical Pakistani dramas, educational data, religious content and cricket matches and last but not the least PTCL Wireless broadband ‘On the Go‘. 

(1 votes, average: 1.00 out of 5)

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Don’t Pay for the Call – Ufone offers ‘Collect Call’ Facility

You don’t want to pay for calls you are making to your boss/organization? You have to call your parents often and your pocket money doesn’t allow you to? Ufone solves your problem.

Ufone now present a new service “Ufone Collect Call” which allows subscribers to shift their call charges to recepient. This service is mainly targeted to working people who have to call at their offices for official work and children who wish to call their parents but don’t want to pay.

Well… Lets see how it goes, now after Credit Share facility, there is possibility that people might misuse the service and ‘shift all the load on their pockets to parents and friends’

(1 votes, average: 5.00 out of 5)

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Zong Entry into Pakistan & Price War between Pakistani GSM Service Providers

In 1993, Mobilink started GSM service in Pakistan (yes, Mobilink is the pioneer) but later on with the passage of time and development in IT industry, we now have 5 GSM service providers namely Mobilink, Ufone, Warid, Telenor, and Zong.

There was a time when users had to pay charges for even incoming calls and now we see a bigger change. Users can call for free to some selected numbers and also a new package is introduced, ‘Happy Hour’,  that gives you facility to call on some numbers for free in day time.

There is intense competition between all providers and it leads them to a price war. Everyday low prices brought users to companies but on the other hand we see a little compromise on quality in shape of hidden charges, weak customer support service etc.

Zong entry into Pakistan was a big challenge for that time existing companies and Zong entered and Rocked. They targeted the 60-70% of the population and they succeeded. There advertisement campaigns are simple yet professional and attractive. They didn’t endorsed any celebrity in their advertisement may be to save the “Celebrity Cost” or it may be a part of their strategy not to use a celebrity in start as they succeeded in creating customers without it and they can use it at a later stage to better position their brand.

The prices are now a down as the limit set by the Pakistan Telecommunication Authority (PTA), now GSM service providers have to pay attention on their customer and value added services. In a competition where price war starts, either some companies succeed or becomes the casualities of that era.

(3 votes, average: 5.00 out of 5)

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