Coca-Cola

Coca-Cola (aerated drink and manufacturer) As one of the best known and most international of trade names, Coca-Cola was created in May 1886 by Frank M. Robinson, bookkeeper to the creator of the drink itself, Dr. John S. Pemberton, a druggist from Atlanta, Georgia, and was registered as a trademark on 31 January 1893. The name was based on two of the drink’s constituents: extracts from coca leaves and from the cola nut. That coca leaves also yield cocaine is a connection that the manufacturers do not now prefer to emphasize, and it is certainly true that although the drink once contained a form of the drug, especially in the early days when it was advertised as an ‘Esteemed Brain Tonic and Intellectual Beverage,’ it contains none now. The name itself is a remarkably successful one as a memorable and easily pronounceable trade name, having alliteration and three desirable ‘k’ sounds (compare Kodak). Coca-Cola gained popularity rapidly-it was first bottled in 1894-to such an extent that the manufacturers were obliged to register a second name for it used by the public as a ‘pet’ form: Coke. The second element of the name is not a registered trademark, so that ‘cola’ drinks exist on the market in a number of varieties. Among names of rival brands (imposters) were Coca, Cola, Fig Cola, Candy Cola, Cold Cola, Cay-Ola, and Koca-Nola. All these were outlawed by the courts in 1916.

 

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