Price Cut Down in Dawlance Appliances

Posted by 27 February, 2009
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Dawlance, one of the the leading home appliances manufacturers, established in 1980 is positioned as a reliable brand across the country. Because of the price hike, many of the companies lost some portion of their market share lately. Dawlance has recently taken an initiative of reducing the prices of its home appliances including Refrigerators, Microwave Oven, Split AC and Washing Machine. This step is being appreciated by over 1800 authorized dealers all over Pakistan. According to survey, a significant increase in market share and sales of Dawlance Appliances has been seen because of this strategy.


The vision of Dawlance is very clear and simple and talks about the satisfaction of all its stakeholders, specially customers. Dawlance is keeping its promise that is to provide best possible products and services to its customers.

According to the Head of Marketing (Dawnlance), Mr. Hassan Jameel, this initiative is taken to persue the vision of Dawlance that is to keep the customers satisfied by providing  high-standard products on affordable prices. According to him, Dawlance has become the first home appliances company to reduce prices and providing customers with a wider range of products.

Categories : Marketing Tags : ,

February 28, 2009

It is indeed an informative article. I am happy to that Dawlance still cares about its customers.

Posted by Ata
February 28, 2009

Dawlance is really keeping her promise but how much the prices are decreased?

Posted by Tasadduq
August 2, 2009

My experience regarding after sale is not good. They dont care at all for customers. I sent my deep freezer to service center multan. But they could not repair and returned removing th items in a very bad shape. So i think one should try some other brand instead of Dawlance

Posted by Asif

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