Zaheer Speaks » al-hilal fresher http://www.zaheerspeaks.com Latest Happenings, Technological Developments and Marketing & Media Strategies, General News Blog Thu, 09 Feb 2012 12:04:17 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Freshen Up with Al-Hilal Fresher Juices http://www.zaheerspeaks.com/freshen-up-with-fresher-juice-al-hilal-product/ http://www.zaheerspeaks.com/freshen-up-with-fresher-juice-al-hilal-product/#comments Fri, 24 Apr 2009 09:57:42 +0000 Mehreen http://www.zaheerspeaks.com/?p=1026 Al-hilal fresher juiceJuices are always liked by every one no matter how old they are. With the advent of summer obviously the intake of juices will be very high. One can find many juices in market, like juices from Nestle, Haleeb, Shezan etc. I have tasted almost every juice that is there in the market, but if you want to have a juice that is real fruity in taste then you must try Fresher. Fresher juices are a product of Al-Hilal industries. It’s a Pakistani company who has launched its juices some time back.

The flavors that are available in Fresher are Mango, Strawberry, Orange and Guava. Made from real fruit nectar taste of the juice is like real fruits as the ad says, “Juice nahin, Fruit hai yah“.

As compared to other juices like Nestle, Shezan etc, Fresher maintain its unique and fruity taste. The ingredients are Purified water, fruit pulp, sucrose, Acidulent and Vitamin C. Fresher is only available in 500ml litter bottle.  With the bottle you have a tag which gives the complete information about the fruit, like its origin, where it is cultivated in Pakistan, and what climate is suitable for the specific fruit. They also give a detailed overview of all the nutritional values the juice carries.

Fresher Juice Television Commercial

Though the juice is really nice but it’s not properly advertised. The television commercial (TVC) of Fresher Juice is backed up with strong celebrity endorsement (Mehreen Raheel) and perfect execution. Theme of the ad is nice but creativity is lacking behind. To compete in this market they must go for heavy advertisement. As long as the Al-Hilal website is concerned, it’s so dull and has nothing but a blank page with no information. I would recommend that they badly need to improve their website.  So in this summer Freshen-up with the flavors of Fresher. You will like it!!

Al-Hilal Website: www.al-hilal.com.pk

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