What is CPM Advertising?
The link provides the reasons why most large websites prefer to use the Cost Per Thousand or CPM adverting as their mode of marketing themselves. The method is quite cheap and promises that at least the advert will be seen by the customers. Regardless of whether the viewer clicks on the ad or not, the advertiser can rest assured that the ad caught the visitor’s eye.
The idea behind it is that the impression made on the buyer is enough to market the product. Although the method has been around for a long time, it’s only effective for large websites because they have the capability to provide a huge number of impressions thus the buyer will prefer to search there for convenience purposes.
The “M” in CPM comes from the French word “Mille”, which means “thousand”. The French term is used even in English-speaking countries.
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