Telenor Offers 3 SMS Packages on Persona

Posted by 18 February, 2009 Comments Off on Telenor Offers 3 SMS Packages on Persona

Persona SMS Addon Offer

Telenor is now covering the masses for it’s Persona Package. Recently, Telenor introduced three new SMS packages for it’s Postapaid subscribers. Most of the users, who show some reluctance towards the postpaid plans will now be considering this offer. A disadvantage of this offer could be the damage of positioning of postpaid but at the same time, a significant number of new users would be availing this facility.

Telenor has always come up with innovative ideas and packages and this continues her tradition.

PACKAGE DETAILS:

SMS Addon on Persona

More addons and details can be found here: http://www.telenor.com.pk/postpaid/addOn.php

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Faisal Qureshi & Aijaz Aslam in Telenor Persona TV Commercial -Is It Working?

Posted by 14 February, 2009 (6) Comment

Recently, Telenor introduced three postpaid Persona Packages and in it’s one of TV commercial we see Faisal Qureshi and Aijaz Aslam as Doctor and Businessman. Sounds funny huh!? Both are acting in a comedy show ‘Main Aur Tum’ at ARY Digital and their image is quite different from what Telenor Persona tried to build from their campaign. Telenor would be more successful if they could bring some humorous part in their campaigns and endorse these actors. Don’t know whether this is working or not. The results will come on screen after the ‘ratings’ issued by the agency (Adcom).

Telenor made the same mistake when it started it’s Postpaid Plan (Persona) endorsing ‘Jamal Shah’ who is an artist as Business Executive and the ratings went down. People have different images of artists in their minds and in my opinion Telenor continuously fails to understand this (specially for their postpaid plan).

What you guys think? Do you like both in the professions they are assigned in Personal TV Commercial or not. Write your comments on this.

Disclaimer: Above written article is the Author’s personal opinion and everyone has the right to agree or disagree.

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Paying Attention to PostPaid Users – Telenor Launches New Postpaid Packages

Posted by 9 February, 2009 (9) Comment

Telenor Persona Print Ad

Its been a long time I have not seen any package from cellular companies for their postpaid customers specially Telenor. But it seems that Telenor is now giving attention to it’s postpaid customers as well and announced three new packages.

The packages are easy and understandable. One thing I want to mention here that Telenor get itself out of price war this time by offering different services for that price rather then lowering it.

Persona in my honest opinion failed to position itself as a postpaid brand because of it’s wrong positioning strategies in the start but its never too late. Hope to see some improvements (other then price reduction strategy).

TARIFF & PACKAGES DETAIL

Telenor Persona Packages

21% CED tax applies on all Tariffs
10% withholding tax at bill applies

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