Price Cut Down in Dawlance Appliances

Posted by 27 February, 2009 (3) Comment

Dawlance, one of the the leading home appliances manufacturers, established in 1980 is positioned as a reliable brand across the country. Because of the price hike, many of the companies lost some portion of their market share lately. Dawlance has recently taken an initiative of reducing the prices of its home appliances including Refrigerators, Microwave Oven, Split AC and Washing Machine. This step is being appreciated by over 1800 authorized dealers all over Pakistan. According to survey, a significant increase in market share and sales of Dawlance Appliances has been seen because of this strategy.

Read the rest of this entry

Categories : Marketing Tags : ,