Celebrity Endorsement in Pakistan

While working on a project on ‘Impact of Celebrity Endorsement of Consumer Behavior and Overall Brand Value’, I came to know that in Pakistan, very little number of peoples’ behavior is influenced because of the factor that a particular brand’s advertisement has a celebrity in it.

But when a sample is asked about the last recall advertisement 8 out 10 were of celebrity endorsed advertisements. Recall rate is high when someone sees a celebrity in an advertisement whether its a Print Ad or Television Commercial.

Please follow the link below to find out the results of our project. Hope that helps. Suggestions, comments are appreciated on the Topic ‘Celebrity Endorsement in Pakistan’

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