What is a Brand?

Posted by 17 February, 2008
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“A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors”.From the above definition it is clear that a brand has a unique name which is used to identfiy the product (goods or services) of one seller/manufacturer/producer and the main purpose of giving a brand name is to differentiate one’s product from other competitors who have same product with different name.

Lets say, two companies ‘A’ and ‘B’ are producing sugar and if sugar comes in market without any brand, it is useless. The companies are going to give name to their products just to make it unique. There may be difference in quality, price etc of the product and the target market of both sellers may be different.

So, it is quite important that sellers must give unique name to their brands so that consumer can easily differentiate between the brands without any difficultly. Without brand name a product is “dead”.

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